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CLUB

About Kaw Valley FC

Founded in 2017, Kaw Valley FC is an elite, amateur soccer club based in Lawrence, Kansas. The Cranes compete in the pre-professional USL League Two (formerly known as the Premier Development League) and the USL W League.

KVFC BRAND STORY

The inaugural shield for Kaw Valley FC incorporates numerous aspects of our history and of our surrounding communities. In line with the mission of our founding club – "Enriching lives and connecting communities through the sport of soccer” – we believe our brand encapsulates a variety of symbols that makes the Kansas Kaw Valley region such a special place. The final shield selected was designed by an undergraduate student at the University of Kansas in Lawrence.

The Shield - The base of the shield reflects our pride in our founding club, Sporting Kaw Valley and its relationship to Sporting KC.  While the base of our shield is a nod to our heritage, the flowing top of our crest represents the connection we have to the powerful "Mighty Kaw" Valley River. 

The River – The water imagery at the bottom of our shield symbolizes the Kaw Valley River and the natural connection it represents between our communities and the soccer fans across the Sunflower state.

The Ball – The stars woven throughout the soccer ball represent KVFC’s relationship to the capital city of Kansas (Topeka) and to our state motto: “Ad Astra Per Aspera,” which means “To The Stars Through Difficulty.” The motto also represents the aspirations and dreams of the young men who wear our crest in their pursuits of individual and collective excellence.

The Crane – The crane is representative of the wide-ranging group of water fowl well known throughout the Kaw Valley region.  Like our members, fans, and players who call the Kaw Valley region home, the center piece of our logo represents the diverse population of inhabitants that enrich the area and our fan base.